Success Stories of Interconnecting Loyalty Programs The trend for strategic loyalty partnerships is becoming more and more mainstream as brands like Starbucks join the movement. The CEO even stated that “through blockchain or other innovative technologies, they are...
Top 5 Solutions to Increase Rewards Liquidity As we learned in the last blog post, it’s key to kill breakage (=points not used/expired) by increasing the liquidity of your rewards. Why? McKinsey found that the top-performing loyalty programs profit from customers who...
NFTs For Good – qiibee x UNHCR NFT Drop In the last few weeks, we have been collaborating with the UNHCR to drop an NFT collection for charity. As we explored the topic of how to use NFTs for good, it was decided to launch an NFT collection filled with unique...
qiibee x EY Blockchain Summit – Survey Results Why did we do the survey and what is the EY Blockchain Summit? The EY Blockchain Summit aims to inform interested individuals about the potential use of blockchain and showcase some of the key results from relevant...
Do You Know if Your Loyalty Program Sucks? A study from KPMG showed that 96% of customers think that brands should rethink their loyalty efforts. Even worse, 78% of these customers said that they would switch to a brand for a better loyalty program. This culminates in...
How Can NFTs Impact your Loyalty Program: Some Food for Thought From the current market trends and hype surrounding NFTs, it is clear that this technology can open up new opportunities for digital collectors and artists alike but how do NFTs impact your loyalty...
