qiibee Partnership with Miles & More
Miles & More launches partnership with qiibee
We’re excited to announce qiibee’s partnership with Miles & More, enabling Small and Medium-sized Enterprises (SMEs) to effortlessly join the program through our blockchain-based B2B marketplace. This expands the variety of partners for Miles & More members and enhances earning and spending opportunities. Our platform will offer tailor-made marketing packages for SMEs within the Miles & More program, and thanks to the qiibee rewards chain, loyalty rewards will benefit from decentralized validation and storage. This paves the way for stronger enterprise-customer connections and reduces reconciliation costs, while qiibee manages contractual, commercial, technical, and promotional aspects of the partnerships.
What is Miles & More?
Miles & More is the loyalty programme of the Lufthansa Group. 30 years of experience and cooperation with around 200 partner companies worldwide make Miles & More GmbH, the Frankfurt am Main-based operator of the programme, an expert in successful customer targeting and retention. Particularly in the core markets of Germany, Austria and Switzerland, the programme’s partners benefit from access to a discerning target group. The company was launched in Germany in 1993 with seven programme partners and has been an independent company as a wholly-owned subsidiary of Deutsche Lufthansa AG since September 2014. The managing directors are Gerad Schlögl and Johann-Philipp Bruns. The company has developed into a strong brand in a wide range of areas – from award business and programme operations, to status management, to sales & retail and financial services.
The linchpin: earning and redeeming award miles. Since the programme was launched, members have earned a total of more than 1.9 trillion award miles in a wide variety of areas of life – from flying to finance to shopping. With the flight award as the most coveted award, the Worldshop and more than 150 non-aviation partners, Miles & More is strongly positioned along the entire travel chain.
Privileges for frequent flyers add value to the loyalty programme. The status rewards loyalty to the Lufthansa Group, co-issuing airline partners and Star Alliance airlines with points. As part of an exclusive community, the travel experience becomes even more pleasant with special status privileges.
Miles & More GmbH also operates eight Worldshop stores with more than 870 square metres of retail space at Frankfurt, Munich, Berlin-Brandenburg, Hamburg, Düsseldorf and Vienna airports. The online shop worldshop.eu entices customers with more than 5,800 attractive rewards in the categories of luggage, electronics, living, accessories, sports & wellness, children, wine and Lufthansa & Aviation. With selected products from more than 400 premium brands, there is something for everyone. The Miles & More credit card also enables members to earn award miles easily in their everyday lives.
At the height of our partnership with Miles & More, qiibee has been working hard to onboard the exciting new partners and expand the rewards variety within the Miles & More program. Hereby we present the 7 partners we have welcomed:
Founded in 2008 as a rental service for designer bags, fashionette underwent some impressive development throughout the years and keeps evolving and growing, widening its product range, the selection of designers and enhancing the customer experience on its platform.
Fashionette’s main customer base consists of modern, style-conscious, and confident women who attach great value to quality, exclusivity, and design. Apart from the attractive selection of international luxury brands, the customers also appreciate the pleasant and comfortable shopping experience including fast shipping, free returns and a reliable support team.
Every day fashionette ships thousands of orders to more than 20 countries worldwide.
For more information, please visit: www.fashionette.de
DAIMANI – is the first global digital sales platform for VIP hospitality experiences. We offer the widest selection of exclusive VIP hospitality experiences for concerts and sports events across the world, such as the UEFA EURO 2024™, Wimbledon, Formula 1, the English Premier League, etc. Select from over 300 events with a wide range of categories that will suit all budgets and tastes. Book easily and securely unforgettable moments with our “click & buy” solution.
Headquartered in Zurich, the company has around 40 employees in offices in London, Hamburg, Mumbai, Hong Kong, Tokyo and Sao Paulo.
SwissFortress – is a cutting-edge technology company dedicated to revolutionizing digital security solutions. With a focus on decentralized identity, secure transactions, and innovative technology, SwissFortress empowers individuals and companies with the tools they need to safeguard their digital assets in an ever-evolving digital world.
Edelweiss Coffee – comes from two farms, on the high slopes of the Ngorongoro Crater, the world’s largest unbroken caldera (crater), a UNESCO World Heritage site, and the haven for scores of wildlife in Tanzania. One ethos of sustainability and stewardship, through three generations of the same family and a mixture of an exceptional terroir, climate, and good farming practices have driven the farms to produce consistently exceptional coffees that are sustainable in production and in our environmental and social impact. Edelweiss provides sustainable and consistent employment for more than 500 members of the community all while living in harmony with the abundant wildlife found through the farms.
For more information, please visit: www.edelweisscoffee.com
Schubiger Möbel – , a renowned family-owned company with a long-standing tradition in Switzerland, is delighted to extend its vast selection of furniture, outdoor furniture, and kitchens to Miles & More members. Starting from the end of January 2024, you can earn and redeem miles with us. Explore the world of Schubiger Möbel, Zurich’s largest furniture store. Schubiger Möbel remains true to its reputation as a leading provider of high-quality interior solutions, continuing to prioritize innovation and quality. Proudly celebrating its 90th anniversary in 2024, the company invites you to visit Schubiger Möbel in Zurich and Regensdorf today to discover timeless elegance for your home.
For more information, please visit: www.schubiger.ch
Conda – was founded in 2021 and quickly became the leading crowd investing platform in Switzerland for direct investments. has successfully funded over 20 projects with more than 16 million Swiss Francs. Currently, has a community of over 11,000 investors, giving them the opportunity to directly invest in growing handpicked Swiss startups with significant potential.
stands as Germany’s leading eyewear discount store, renowned for crafting and offering high-quality progressive and single-vision glasses at affordable prices. Over the span of a decade, our products have earned the trust of more than 3 million customers.
For more information, please visit: www.brillen.de
Looking forward to the future
In conclusion, qiibee’s partnership with Miles & More marks a significant step forward in enhancing the loyalty program experience for SMEs. Through this partnership, a wider variety of partners will be available for Miles & More members, providing enriched earning and spending opportunities. Looking ahead, we plan to further expand partner ecosystem, developing a Shopify plug-in for seamless SME integration, and onboarding more partners to cater to a broader range of preferences. We look forward to the dynamic growth and changes this partnership will bring.
For the full press release, please visit: www.miles-and-more.com/presse
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