Shaping Your Program for the (Post-) Pandemic – The Do’s and Don’ts of Loyalty The previous year saw a massive change in the way the world functioned, new compliances were implemented globally to adhere to the safety protocols, this caused a drastic impact on...
How to Use the Holidays and Customer Shopping Trends to Generate Loyalty As we are slowly approaching the Easter holidays we decided to make a “holiday special”, so that we can show you how brands can use that time to further increase customer loyalty. This week we...
Industry Applications of Success Factors from Loyalty in Luxury After discussing the main success factors in luxury loyalty, we have determined three factors that, based on the data observed have, the most impact. Now it is vital that we take a closer look at how...
Solutions to Loyalty Challenges in Luxury: Your Loyalty Checklist When considering the three main categories of challenges discussed last week: integration, complexity, and measurability; It becomes clear that no one solution will fit all. In fact, when observing some...
Top Challenges in Loyalty In last week’s post, we looked at how some luxury brands, such as Luisa Via Roma were able to successfully implement forms of loyalty that were both engaging and managed to overcome some of the main challenges faced in the loyalty...
Successful Loyalty Programs in Luxury The successful implementation of loyalty programs in the luxury industry has been far from perfect but one thing is to be said, loyalty in luxury works… it actually works really well. Especially when trying to retain the specific...
