Top Challenges in Loyalty In last week’s post, we looked at how some luxury brands, such as Luisa Via Roma were able to successfully implement forms of loyalty that were both engaging and managed to overcome some of the main challenges faced in the loyalty...
Successful Loyalty Programs in Luxury The successful implementation of loyalty programs in the luxury industry has been far from perfect but one thing is to be said, loyalty in luxury works… it actually works really well. Especially when trying to retain the specific...
Top 5 Trends in the Transformation of Loyalty “I’ll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It’s addictive. And there’s a fantastic brand loyalty” – Warren Buffet Although Warren Buffet’s explanation of why he...
The future of loyalty is on the blockchain By qiibee’s Head of Sales Francesco Pagano. We can solve the problem of loyalty: with decentralization. What does this mean exactly? The simple answer is empowering your fans. How can you do that, and have safety and...
We have a problem. Are we loyal? By qiibee’s Head of Sales Francesco Pagano. Let’s start all conversations about loyalty by defining the basics and understanding what kind of loyalty we are talking about. Nope, we are not talking about true love, or Brand...
Blockchain. Short and sweet. Blockchain 101 ‘Whereas most technologies tend to automate workers on the periphery doing menial tasks, blockchains automate away the center. Instead of putting the taxi driver out of a job, blockchain puts Uber out of a job and lets the...
