Top 5 Reasons You Should Be Partnering with Frequent Flyer Programs


Partnering with Frequent Flyer Programs

In today’s highly competitive business environment, your brand must be innovative in the strategies to gain an edge over your competition. One effective strategy is forming partnerships with frequent flyer programs, such as Miles & More, Avios, and Flying Blue, to name a few. Regardless of whether you already operate your own loyalty program or not, partnering with a frequent flyer program can yield numerous benefits. In this post, we will highlight the top five reasons why such a partnership makes sense for your brand.

Reason #1: Increased Exposure = New Customers

In order for your brand to attract new customers, you need to expose it to as big an audience as possible. A partnership between with a frequent flyer program is a perfect opportunity to increase your brand exposure. Frequent flyer programs have a diverse and wide-reaching community with multiple millions of members. These members typically comprise business professionals and frequent travelers with considerable spending power. By partnering with a frequent flyer program, your brand is introduced to this desirable audience, increasing its visibility on a global scale, and giving you the possibility of multiplying your customer base.

Reason #2: Enhanced Customer Loyalty = Returning Customers

Partnering with frequent flyer programs can significantly enhance your customers’ loyalty by giving them an added benefit when purchasing from you. If you already operate your own loyalty program, this will give your existing members an additional type of reward they can earn when engaging with your brand… and if you don’t, it will give your customers another reason to purchase from you, knowing they will earn frequent flyer miles for their next vacation. As a result, this incentive increases the likelihood of repeat purchases and fosters customer loyalty in the process.

Reason #3: Data and Insights = Better Customer Service

Another key advantage of partnering with frequent flyer programs is the wealth of data and insights provided. These programs often have sophisticated data collection capabilities, yielding invaluable insights into customer behavior, preferences, and spending patterns. This data can be instrumental in refining your marketing strategies, improving customer service, and tailoring your product or service offerings to match your customers’ needs. The more insights you have about your customers, the more you are able to provide them exactly what they want, and the happier they will be with your brand.

Reason #4: Co-Marketing Opportunities = Even More Exposure

Collaborating with frequent flyer programs can also open up a host of co-marketing opportunities. These range from co-funded advertising campaigns, featured presence on their program platforms, and via social media, to special promotions or events, helping your brand tap into their existing member base and a wider audience. This strategy enables you to amplify your marketing efforts whilst also reducing your costs, allowing you to reach more customers for less.

Reason #5: Brand Association = Stronger Identity

Last but not least, a partnership with a frequent flyer program can enhance your brand’s reputation through association. If the airline running the program has a strong brand and reputation for quality service, this positive image can reflect on your brand as well. Consumers often perceive partnerships as endorsements, so your brand stands to gain significantly in terms of prestige and perceived value.


There are various compelling benefits of partnering with frequent flyer programs. From increased brand exposure and enhanced customer loyalty to valuable data insights, co-marketing opportunities, and positive brand association, such a partnership can be the key strategy to propel your brand forward. Whether you already operate your own loyalty program and seek to offer your members more reward options, or don’t already have your own loyalty program and simply want to give your customers an added incentive for purchasing from you, a partnership with a frequent flyer program may well be the key to unlocking your next phase of growth.

P.S. Not sure how to partner with a frequent flyer program or where to start? We are happy to help you with the next steps. At qiibee we help brands like yours to partner with amazing frequent flyer programs and more.

qiibee: Access world-class brands your customers love.

Enhance customer loyalty by offering world-class brands and rewards from our marketplace that your customers love. Simultaneously, expand your customer base by offering your products and services to millions of new buyers.

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