FFP Intro Series: Flying Blue
Welcome to our Frequent Flyer Program Intro Series, where we give you an overview of the top programs in the industry and outline the most important key details you need to know when partnering with them.
In today’s post we are introducing the frequent flyer program Flying Blue.
About Flying Blue
Flying Blue is the loyalty program of Air France, KLM, Transavia, Aircalin and TAROM. Members can earn and spend as many Miles as they want, in the way they want: book flight tickets or hotel stays, rent a car, shop with Flying Blue’s partners.
Everyone that enrolls in the program starts as an Explorer. By gaining XP or Experience Points, members can move up to Silver, Gold and Platinum. Each status giving them distinct privileges and benefits for them to enjoy.
Key details
Group: Air France, KLM, Transavia, Aircalin and TAROM
Core markets: Europe and Oceania
Partner companies: 100+ (in Travel and Retail)
Member base: over 20 million worldwide
Target group: young, adventures digital nomads
Source: https://www.flyingblue.com/en/home
Million Members
Flying Blue Rewards Liquidity Score
Based on qiibee’s Global Rewards Liquidity Report 2023, ranking the top loyalty programs around the world, these are Flying Blue’s reward liquidity stats:
Rewards Liquidity Score (RLS): 50.35 – 55% above average
RLS Ranking: #7 out of 74 Global Loyalty Programs
RLS Highlights:
- With Flying Blue being among the top 10 of the ranking, they boasts some of the highest Reward Earn and Exchange Freedom Scores in the list. This means that their members have a multitude of ways to earn Miles and spend them by exchanging to other partners in their network, making for a highly engaged member community.
RLS Ranking
Are you looking for a solution to acquire new customers and retain your existing ones?
Partnering with a frequent flyer program helps you both acquire new customers, by leveraging the brand of an already popular loyalty program, as well as retain your existing customers, by rewarding them with miles for every purchase they make.
If you are a business looking to increase your customer acquisition and retention, we have the solution for you!
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