FFP Intro Series: Avios
Welcome to our Frequent Flyer Program Intro Series, where we give you an overview of the top programs in the industry and outline the most important key details you need to know when partnering with them.
In today’s post we are introducing the frequent flyer program Avios.
About Avios
Avios is the reward currency used by the International Airline Group in “IAG Loyalty”, which is their centre of excellence for loyalty, providing innovative loyalty products and services to their airlines and commercial partners, beyond simply the management of the Avios currency for which they are most well known.
Avios can be earned and spent at various partners, such as British Airways, Iberia, Vueling, Uber, American Express, Marriott International, and many more.
Key details
Group: International Airline Group (IAG)
Core markets: Global
Partner companies: 125+ (in Financial Services, Retail and Travel) / 3’000+ Retailers in Estore
Member base: over 40 million worldwide
Target group: from exclusive travelers to budget flyers
Source: https://www.iairgroup.com/en/our-brands/iag-platforms/avios
Million Members
Avios Rewards Liquidity Score
Based on qiibee’s Global Rewards Liquidity Report 2023, ranking the top loyalty programs around the world, these are Avios’ reward liquidity stats:
Rewards Liquidity Score (RLS): 46.89 – 45% above average
RLS Ranking: #12 out of 74 Global Loyalty Programs
RLS Highlights:
- Not only does Avios offer great ways for their collectors to earn and spend their rewards, but with their exceptionally high Rewards Liquidity Tax Score it means that collectors also have very low fees when exchanging their Avios across their partners network, allowing for a seamless experience.
RLS Ranking
Are you looking for a solution to acquire new customers and retain your existing ones?
Partnering with a frequent flyer program helps you both acquire new customers, by leveraging the brand of an already popular loyalty program, as well as retain your existing customers, by rewarding them with miles for every purchase they make.
If you are a business looking to increase your customer acquisition and retention, we have the solution for you!
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