Loyalty Trends: Top (Loyalty) Tech Investments – Global Loyalty Trends Report 2022

Industry

Catch up on key loyalty insights through our “GLTR 2022 Mini-Series”, where we break down some of the core topics discussed in our full report and emphasize some of the more intricate details.

In the eleventh instalment of our series, we are breaking down why 2022 tech investments center heavily around emerging technologies, such as Blockchain and NFTs as rewards.

More specifically, observing the top loyalty tech investments that executives vouched for in 2022. Executives chose to implement these as a means to boost member engagement from the earn and burn side, as well as incentivizing higher customer spending over the long-term.

Top Tech Investments

In summary, a majority of brands are investing in blockchain, experience-based, and decision-making tech for 2022 and beyond. As highlighted by some of the top tech investments below:

%

Blockchain-Based Infrastructure

%

Machine Learning

%

NFTs as Rewards

%

Artificial Intelligence

Leveraging Emerging Technologies

Although the Metaverse was a hot topic for 2021, 0% of loyalty executives selected “virtual reality” as one of their tech investments for 2022. On the other hand, NFTs and Blockchain were highly sought after with a cumulative 55% of loyalty executives seeking to explore and implement these technologies for the upcoming years.

Blockchain and NFTs

Blockchain technology has been developing rapidly over the last few years, with many use-cases arising along the way. Most notably utilizing the technology to develop an optimized loyalty-infrastructure. Brands that are considering or already implement a blockchain-based loyalty infrastructure displayed 37% higher customer spending.

Further supporting the notion that brands which strive towards technological progression and innovation, perform better in the long-term. On top of that NFTs as rewards, is another tech advancement that has started to gain traction in the loyalty scene, with 22% of loyalty executives already rating this as one of their top tech investments for 2022/23.

Key Takeaways (TL:DR)

  • Brands that are considering or already implement a blockchain-based loyalty infrastructure tended to have 37% higher customer spending.
  • Another tech advancement that has started to gain traction in the loyalty scene, is NFTs as rewards. With 22% of loyalty executives already rating this as one of their top tech investments for 2022/23.
  • Although the Metaverse was a hot topic for 2021, 0% of loyalty executives selected “virtual reality” as one of their tech investments for 2022.

There are more than just a few ways to boost member engagement, growth, and customer spending by 2.5x (GLTR 2022). Schedule a call with us to explore all the potential avenues.

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