Loyalty Trends: Top 5 Loyalty Investments – Global Loyalty Trends Report 2022
Catch up on key loyalty insights through our “GLTR 2022 Mini-Series”, where we break down some of the core topics discussed in our full report and emphasize some of the more intricate details.
In the tenth instalment of our series, we are breaking down why high-engagement loyalty programs focused on member experience investments for 2022.
More specifically, observing the top 5 loyalty investments that executives aim to implement as a means to boost member engagement as well as customer spending, among other desirable outcomes.
Stay up-to-date with our newsletter
Join our mailing list to receive the latest industry, product and team news and updates.
You successfully subscribed to our newsletter!
Focus On Member Experience
From a total of 13 different loyalty investments, brands with high active member engagement mainly focus on quality-of-life investments.
When referring to “member experience” investments, these are categorized as optimizations or advancements that decrease friction when interacting with a loyalty program, thus increasing the quality of the member experience.
75% of brands with high member engagement chose to focus on “personalization”, “automation” and “mobile experience”, as their top priorities for their loyalty program in 2022.
Top 5 Loyalty Investments
Rewards and Benefits
Key Takeaways (TL:DR)
75% of loyalty programs with high member engagement chose to focus on “personalization”, “automation” and “mobile experience”, as their top priorities for their loyalty program in 2022.
From a total of 13 different loyalty investments, brands with high active member engagement mainly focus on quality-of-life investments, which decreases user friction when interacting with a loyalty program.
58% of loyalty executives agree that they want to focus on expanding their partnerships as a means to improve their loyalty program in 2022 and 2023.
There are more than just a few ways to boost member engagement, growth, and customer spending by 2.5x (GLTR 2022). Schedule a call with us to explore all the potential avenues.
qiibee is the global standard for loyalty on the blockchain
We offer you the future. The untapped potential of loyalty at the tips of your fingers. Trustless interoperability. Enhanced security. One universal truth within your database.
Most Recent Posts
qiibee at VeeCon 2023: Networking Redefined
Hello, VeeCon 2023 attendees and Web3 pioneers! Embark on a journey of connection and discovery...
qiibee’s NFT Feature – Use Case #2: Unlocking Customer Engagement With Perk NFTs
In the ever-evolving world of loyalty programs, keeping customers engaged and excited about the...
qiibee’s NFT Feature – Use Case #1: Boosting Customer Loyalty with Membership, Badge, & Status NFTs
Welcome to the fascinating world of NFTs, where technology and customer loyalty merge to create...