Get Ready for the 2023 Global Rewards Liquidity Report: An Industry Game-Changer!


John, a loyal customer, has accumulated thousands of loyalty points over the years. But he’s frustrated. He finds it difficult to redeem his points, and he’s not even sure what they’re worth. On the other hand, the brand struggles to make its loyalty program appealing and transparent.

This is where our 2023 Global Rewards Liquidity Report comes in. We are thrilled to announce the upcoming release of our groundbreaking Global Rewards Liquidity Report for 2023. This comprehensive analysis is backed by over 1100 data points from more than 70 loyalty programs across 6 regions.

Our duty with this report is to unlock the dormant purchasing power of loyalty points and reward currencies and to establish a common understanding of rewards liquidity. We aim to create transparency and trust in the loyalty industry, through the various data points observed and insights discussed.

📊 The Problem 📊

Despite being the third favorite payment option, loyalty points’ enormous purchasing power is often overlooked. With a staggering $48 trillion in unspent loyalty points globally (The Wise Marketer), it’s time to tackle the lack of transparency and trust that hinders the effective valuation of loyalty currencies by consumers and companies alike.

🌐 Our Mission 🌐

What if you could compare your program’s ranking with peers and competitors based on a common index? What if you could understand your ranking within relevant regions and industries? Our report provides a rewards liquidity score & index to help you do just that.

💡 The Benefits 💡

For Companies:

  • Compare your program’s ranking with peers and competitors based on a common index.
  • Understand your ranking within relevant regions and industries.
  • Improve the value of your loyalty currency through continuous monitoring and analysis of the scoring.

For Consumers:

  • Find the most valuable loyalty points based on a common standard.
  • Discover new and exciting loyalty programs and points.
  • Gain key insights on loyalty mechanics to better understand how and where to earn/spend points most effectively.

🌟 Report Overview 🌟

Our comprehensive report delves into:

  • 7 Final Industries: Airlines, Hospitality, Retail, Restaurant, Entertainment, Banking, and Consumer Goods. We analyze the rewards liquidity landscape in each industry, providing valuable insights for businesses and consumers alike.

  • 11 Attributes: Our analysis explores key loyalty attributes such as Earn & Burn Mechanics, Redemption Tax, and Loyalty Partnerships & Reach. By examining these attributes, we uncover the strengths and opportunities within loyalty programs.

  • Well-Known Brands: Discover how leading brands like Adidas, Walmart, Marriott, Starbucks, LATAM Airlines, and Sony are leveraging rewards liquidity to drive customer engagement and loyalty.

Don’t miss out on this opportunity to be part of the Rewards Liquidity revolution! Sign up today to secure your spot and receive the report as soon as it’s released. But that’s not all – stay tuned for our series of deep dives into the report, where we’ll be exploring each industry and loyalty mechanic in detail. Together, we can create a more transparent and trustworthy loyalty industry.

qiibee: Access world-class brands your customers love.

Enhance customer loyalty by offering world-class brands and rewards from our marketplace that your customers love. Simultaneously, expand your customer base by offering your products and services to millions of new buyers.

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