Louis Erard x qiibee Collab: Blockchain-powered loyalty program to revolutionize brand-consumer engagement in luxury
We are very proud to announce the partnership with Swiss luxury watchmaker Louis Erard, to build a unique loyalty program for their customers.
The blockchain-powered loyalty program will fully empower its broad base of watch-lovers across the globe and is designed in cooperation with Louis Erard. It comes with a Louis Erard branded web application, for all fans to track their transactions and conveniently choose their rewards instantly and seamlessly.
Collectors will now get rewarded with Louis Erard points for every purchase they make on louiserard.com and will be able to exchange points anytime and anywhere.
After every purchase, Louis Erard fans can collect, exchange and redeem Louis Erard points on http://louiserardreward.com, via laptop or mobile.
The options are limitless, and Louis Erard customers will receive exclusive access to unique experiences, VIP discounts and miles from their favorite airlines and frequent flier programs, including Miles & More and Etihad Guest.
Collectors will also get their hands on all upcoming limited editions and drops, which can be reserved with the purchase of non-fungible-tokens, which are private, personal, and linked to the limited-edition watch of choice. This guarantees the buyer will receive the limited-edition piece to their door, via free shipment. Additionally, collectors will also hear all the behind-the-scenes stories during the exclusive webinars with Louis Erard’s designers. Plus, they will receive their points, too.
Loyalty has never been easier and more rewarding
Louis Erard shows, yet again, true leadership in the watch industry, by pioneering the use of blockchain to entertain a more intimate dialogue with its fans, one by one, and unlock the full potential of digitization in luxury accessories.
Manuel Emch, Strategic Advisor at Louis Erard said: “Loyalty is a key element in any DTC strategy. Thanks to qiibee’s plug-and-play loyalty program, we found the right way to reward our customers, offer them exclusivity, and reinforce our brand strategy.”
And our CEO, Gabriele Giancola added: “We are excited to see loyalty-on-the-blockchain enter the luxury market and to help celebrate the personalized and deep engagement between Louis Erard and its fans across the globe, now viable through our proprietary solution. Working with Louis Erard has been amazing, and we look forward to what this partnership will be able to bring to life.”
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