Unveiling the 2023 Global Rewards Liquidity Report: An Industry Game-Changer


Imagine a world where loyalty points are not just accumulated but also redeemed with ease, where the value of these points is transparent, and where loyalty programs are not just appealing but also trustworthy.

This is the world we envision with our 2023 Global Rewards Liquidity Report.

A Groundbreaking Report

We are thrilled to announce the release of our groundbreaking report, a comprehensive analysis backed by over 1100 data points from more than 70 loyalty programs across 6 regions. This report is not just about presenting data; it’s about unlocking the dormant purchasing power of loyalty points and reward currencies. It’s about establishing a common understanding of rewards liquidity and creating transparency and trust in the loyalty industry.

Our duty with this report is to unlock the dormant purchasing power of loyalty points, reward currencies and to establish a common understanding of rewards liquidity across the loyalty industry.

Gabriele Giancola (Co-Founder & CEO @ qiibee)

🌍 Navigating the Loyalty Landscape 🌍

In a world where loyalty points rank as the third favorite payment option, their potential is often underestimated. A staggering $48 trillion in unspent loyalty points are floating globally, a testament to the untapped power of these rewards.

The roadblock? A persistent lack of transparency and trust complicates the valuation of loyalty currencies for both consumers and companies. It’s time we navigate this landscape and unlock the true potential of loyalty points.

🤝 Our Pledge to Transparency 🤝

Our report provides a rewards liquidity score & index to help you compare your program’s ranking with peers and competitors. It also helps you understand your ranking within relevant regions and industries.

For consumers, it helps find the most valuable loyalty points based on a common standard and gain key insights on loyalty mechanics to better understand how and where to earn/spend points most effectively.

🎁 The Value of Our Report 🎁

Our comprehensive report delves into 7 final industries: Airlines, Hospitality, Retail, Restaurant, Entertainment, Banking, and Consumer Goods. We analyze the rewards liquidity landscape in each industry, providing valuable insights for businesses and consumers alike.

Our analysis explores key loyalty attributes such as Earn & Burn Mechanics, Redemption Tax, and Loyalty Partnerships & Reach. By examining these attributes, we uncover the strengths and opportunities within loyalty programs.

📢 Don’t Miss Out 📢

Don’t miss out on this opportunity to be part of the Rewards Liquidity revolution! Stay tuned for our series of deep dives into the report, where we’ll be exploring each industry and loyalty mechanic in detail. Together, we can create a more transparent and trustworthy loyalty industry.

What are your thoughts on the future of loyalty programs and rewards liquidity? Share your thoughts in the comments below or on our social media channels. And don’t forget to share this post with your network!

qiibee: Access world-class brands your customers love.

Enhance customer loyalty by offering world-class brands and rewards from our marketplace that your customers love. Simultaneously, expand your customer base by offering your products and services to millions of new buyers.

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