qiibee x Coca-Cola HBC Switzerland – An Exploration of Loyalty

The Use-Case

With this use case, we want to explore the feasibility of implementing a blockchain-based points system for CCHBC, which enables the exchange into crypto-currencies including:

1. Bitcoin (BTC)

2. Ethereum (ETH)

3. Dogecoin (DOGE)

4. Axie Infinity (AXS)

5. Internet Computer (ICP)

6. Polkadot (DOT)

7. Polygon (MATIC)

8. Uniswap (UNI)

Furthermore, the exploration is meant to provide valuable insights in regards to the benefits of using a points-to-crypto exchange and what the various new exchange options would provide for users.

Adrian, the Digital Consumer and Customer Platform Lead from the Coca-Cola Hellenic Bottling Company Switzerland, added that “its great to partner up with qiibee on this exploration of loyalty, where we are investigating the benefits and effectiveness of using a blockchain-based points system, this will allow our employees to enjoy a greater level of freedom and experience the true potential of loyalty and rewards”.

Key Takeaways (TL:DR)

• We are excited to announce the launch of our most recent pilot with the Coca-Cola Hellenic Bottling Company Switzerland where we are exploring the use of crypto exchanges and the points-to-crypto feature in their loyalty program.

• This pilot enables us to better understand the feasibility of implementing a blockchain-based points system for CCHBC; as well as delivering valuable insights regarding the benefits of using the points-to-crypto exchange in this unique use case.