Loyalty partnerships are broken. So we built the infrastructure to fix them.

Businesses want to reward customers with things they actually value: airline miles, hotel points, the loyalty currencies people already collect and love. That ambition keeps hitting the same wall: building a loyalty partnership is slow, manual, and painfully technical.

A retailer that wants to let customers earn airline miles has to find the right program, negotiate terms, sign contracts, and then build a custom integration, for every single program, one at a time. What should take days takes months. The loyalty programs face the mirror image of that problem: sourcing, onboarding, and managing new partners at any real scale is a grind.

Loyalty should move faster than that. So we built PEI.

What is PEI?

PEI, the Points Exchange Infrastructure, is a B2B platform that connects businesses that want to reward their customers with the loyalty programs that power those rewards.

Instead of building direct integrations one at a time, a company plugs into PEI once and reaches a growing network of loyalty programs through a single, standardized, API-first infrastructure. Discovery, onboarding, commercial terms, integration, and transaction orchestration all live in one place.

Think of it as the connecting layer for loyalty. the plumbing that used to take a dedicated project per partner, handled for you.

Two sides, one network

PEI brings together two kinds of business:

• Buyers are the ones rewarding customers: retailers, e-commerce platforms, hospitality, financial services. They use PEI to give their customers points from established programs.
• Sellers are the loyalty programs themselves: airlines, hotel groups, and other operators, making their currency available across the network.

Some businesses are both: they run their own program and reward customers with others'. Sitting in the middle is qiibee, providing the infrastructure and orchestrating every connection, so neither side has to build or maintain the plumbing.

How it works

Getting a partnership live on PEI is built to be fast and self-serve:

• Discover: Buyers browse a marketplace of loyalty programs, filtered by region, industry, program size, and capabilities.
• Request: They pick a program, choose a package, and send a partnership request.
• Approve: The program reviews and approves it. Every participant is vetted, so the network stays trusted.
• Integrate: Once active, the Buyer connects using whichever method suits them.
• Reward: Customers start earning and redeeming real loyalty currency.

A months-long bilateral project becomes a streamlined flow.

Built to fit how you already work

No two businesses integrate the same way, so PEI offers paths to fit whatever is needed. Whether it’s through API keys, no-code options like CSV uploads, a shopify plugin that can be set up in under a day, or even a customer portal, where your community can earn and redeem directly, we can accommodate any workflow presented to us.

From a full engineering build to a no-code upload, PEI meets partners where they are. Across all of them, three things are possible: earn (reward customers with a program's points), spend (let customers redeem at your point of sale), and convert (turn your own program's points into a partner's currency).

Enterprise-grade from day one

Loyalty currency is real value, and moving it demands real rigor. PEI runs on a foundation of financial integrity: double-entry bookkeeping, a tamper-evident audit trail, and security practices designed for the most demanding partners, including banks and global airlines.

It's built to scale too. A program onboards once and reaches the whole network of Buyers; Buyers gain access to an ever-growing set of programs. No need for new integration work each time.

This is just the beginning

Today is the first time we're talking about PEI publicly, but the thinking behind it has been years in the making. Loyalty should be open, connected, and effortless to build on. PEI is the infrastructure that makes that real.

If you run a loyalty program and want to grow your partner network, or you're a business that wants to reward customers with currency they already love, let's talk.