Top Challenges in Loyalty In last week’s post, we looked at how some luxury brands, such as Luisa Via Roma were able to successfully implement forms of loyalty that were both engaging and managed to overcome some of the main challenges faced in the loyalty...
Successful Loyalty Programs in Luxury The successful implementation of loyalty programs in the luxury industry has been far from perfect but one thing is to be said, loyalty in luxury works… it actually works really well. Especially when trying to retain the specific...
Top 5 Trends in the Transformation of Loyalty “I’ll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It’s addictive. And there’s a fantastic brand loyalty” – Warren Buffet Although Warren Buffet’s explanation of why he...
