Shaping Your Program for the (Post-) Pandemic – The Do’s and Don’ts of Loyalty The previous year saw a massive change in the way the world functioned, new compliances were implemented globally to adhere to the safety protocols, this caused a drastic impact on...
How to Use the Holidays and Customer Shopping Trends to Generate Loyalty As we are slowly approaching the Easter holidays we decided to make a “holiday special”, so that we can show you how brands can use that time to further increase customer loyalty. This week we...
Industry Applications of Success Factors from Loyalty in Luxury After discussing the main success factors in luxury loyalty, we have determined three factors that, based on the data observed have, the most impact. Now it is vital that we take a closer look at how...
The Next Level of Loyalty in Luxury: The Louis Erard Case Throughout the blog post series, we have observed the history of loyalty as well as its transformation. From this, we sought out to understand how a successful loyalty program is built and what challenges are...
Solutions to Loyalty Challenges in Luxury: Your Loyalty Checklist When considering the three main categories of challenges discussed last week: integration, complexity, and measurability; It becomes clear that no one solution will fit all. In fact, when observing some...
